Only 7.2% of women consider driving as a way to make money. Mobility app Bolt is investing €2.5 million to change that. Because more women drivers means better rides for everyone.
The ‘Women at the Wheel’ campaign is a result of months of roundtable talks with women drivers worldwide. Together, we identified the obstacles holding women back from extra earning opportunities, and developed a wide range of solutions that precisely address their concerns.
As living costs continue to rise, we’re committed to making it easier for women to access the earning opportunities provided by Bolt and other ride-hailing platforms.
Learn more at bolt.eu/en/driver/women/
This professional campaign titled 'Women at the Wheel' was published on May 04, 2023. It was created for the brand: Bolt, by ad agency: Bolt Brand. This Integrated medium campaign is related to the Public Interest, NGO industry and contains 6 media assets. It was submitted 5 months ago.
Production: Pablo Films