Thousands of women protest against the murder of Iranian activist Mahsa Aminii by cutting their hair. Since the beginning of the protests in Iran this month, more than 41 lives have been lost. Meanwhile the government has shut down the Internet to prevent the protesters from spreading their message. Publicis Groupe, cut the hair of its iconic lion logo to help the message of protesting women spread worldwide: WOMAN. LIFE. FREEDOM.
This professional campaign titled 'WOMAN. LIFE. FREEDOM.' was published in Greece in September, 2022. It was created for the brand: Publicis Groupe, by ad agency: Publicis Groupe. This Digital, OOH Outdoor, and Print media campaign contains 1 media asset. It was submitted over 1 year ago.
Publicis Groupe, Greece
Art Director, Associate Creative Director: Karadimas Lampros
Copywriter, Creative Director: Kouveliotis George