Often our backyards tend to occupy one of the last spots on our to-do lists, and when we have a half hour to spare, the last thing we want to do is pull out the dusty old lawnmower from the garden shed and give the lawns a mow. But Honda Motors Europe’s robotic lawnmower means you can strike this task from your to-do list altogether.
Honda came to Scorch London with plans to promote its new Miimo HRM 3000 in a way that truly resonated with modern consumers. So, how did Scorch help them reach this objective? By creating, producing and delivering a digital campaign that spanned across Europe with five highly-targeted storylines. The campaign is made up of five full-length hero videos for YouTube, and five additional 30-second hero videos that were made specifically to meet the demands of Facebook and Instagram.
This professional campaign titled 'Woman, Golf, Gardener, Football, BBQ' was published in United Kingdom in March, 2017. It was created for the brand: Honda, by ad agency: Scorch London. This Digital medium campaign is related to the House, Garden industry and contains 5 media assets. It was submitted over 5 years ago.
Advertising Agency: Scorch London, UK
Creative Director: Will Clark Smith
Creative: Alice Scruton
DOP: Simon Pinfield
Head of Production: Sarah Morris
Production Company: Scorch London
Producer: Gadi Cimand
Editor: Craig Smith
Head of Strategy: Duncan Ramsay
Account Manager: Sian Finnis