In a country with no Rugby tradition at all, Portugal managed to qualify for the Rugby World Cup being the only amateur team present in the competition. In a country with little over 10 million people, 3 million of Portuguese were blown away by the team's honor and pride as they followed closely their efforts on Sport TV. Portuguese National Team players are called "Wolves" hence the ad title "Wolf Pack".
This professional campaign titled 'Wolf Pack' was published on October 01, 2007. This Print medium campaign is related to the Media industry and contains 1 media asset. It was submitted about 16 years ago.
Advertising Agency: MSTF Partners, Lisbon, Portugal
Creative Directors: Susana Sequeira, Lourenço Thomaz
Art Director: Ivo Purvis
Copywriters: Pedro Lima, Pedro Botelho Moniz
Illustrator: Jorge Coelho