Description
Mornings are full of “no’s”—from both kids and parents. But Eggo? That’s a yes.
In new ad spots, created by FCB New York, you’ll see Eggo brought back its iconic “L’Eggo My Eggo” tagline. Introducing both a new brand platform “No One Says No to Eggo” and a refreshed creative approach, the spots reconnect with longtime fans and bring new households into the fold.
The new creative spotlights both classic Homestyle Waffles and the newly renamed Protein Waffles.
This professional campaign titled 'No One Says No to Eggo' was published in United States in July, 2025. It was created for the brand: Eggo, by ad agency: FCB New York. This Film medium campaign is related to the Food industry and contains 2 media assets. It was submitted 5 months ago.
Credits
Agency: FCB New York
CEO: Emma Armstrong
Chief Creative Officer: Michael Aimette
Chief Strategy Officer: Todd Sussman
Executive Creative Director: Stu Mair
Executive Producer: Marissa Lando
Sr. Art Director: Elizabeth Zottarelli
Sr. Copywriter: Ravi Singh
Art Director: Hadas Lederer
Copywriter: Margarita Kaplan
Copywriter: Matt Vescovo
Art Director: Scott Kaplan
Art Director: Tom Godici
EVP Group Account Director: Peter McCallum
VP Account Director: Alana Gottfried
Management Supervisor: Caroline Burdick
SVP Group Strategy Director: Alex Beerden
Strategic Planning Director: Seth Hosko
Program Director: Adam Taverniti
Sr. Project Manager: Emily Smookler
Brand: Eggo, a Kellanova brand
General Manager, Kellanova North America, Frozen Foods: Mohit Anand
Vice President, Marketing Frozen Foods: Alicia Mosley
Senior Director, Marketing Frozen Foods: Joe Beauprez
Senior Brand Marketing Manager: Conor Carpenter
Senior Associate Brand Manager: Andrea Clinton
Director, Full Funnel Marketing: Andrea Mcgovern Galo
Senior Manager, Full Funnel Marketing: Jennifer Hopkins
Manager, Social, Cultural and Branded Content: Anya Rath
Production Company: Hungry Man
Director: Ben Callner
Executive Producer / Managing Partner: Caleb Dewart
Executive Producer / Partner: Kim Dellara
Executive Producer: Franchesca McDowell
Head of Production: Marian Harkness
Producer: Greg Lund
Director of Photography: Igor Jadue-Lillo
Director of Photography (tabletop): Byron Kopman
Production Designer: Rose Weir
Editorial + Post Production Company: 456 Studios
VP Studio Director: Jackie Helfgott
Sr. Post Producer: Matt Klein
Sr. Editor: Debbie McMurtry
Editor: Andre Correa
Animation: Brei Monteiro
VFX: Inti Martinez
VFX: Nate Kim
Color: Sean Henderson
Audio Post Production + Music: Sonic Union
Sound Designer/Mix Engineer: Owen Shearer
Assistant Engineer: Graham Carpenter
Head of Production: Pat Sullivan
Executive Creative Director: Halle Petro
Creative Director: Zac Colwell
Music Producer: Justin Morris
