The Magnet TVC in 2022 transcends the boundaries of a single product launch, serving as a symbol of Magnet’s transformative shift in attitude and direction.
Every facet of this campaign – design, marketing, advertising, ethos – has been created to serve a version, nuiance, or larger AYR purpose - as well as the product DR TVC.
Our meticulous approach has revolutionised the Magnet production workflows, supplier and contractor due diligence, and prioritises efficiency, waste reduction, and reusability. From eco-friendly kitchen construction to a carbon-efficient marketing approach, we embedded sustainable practices throughout.
This professional campaign titled 'Mindful World - The Winter Sale 2022' was published in United Kingdom in December, 2022. It was created for the brand: Magnet Kitchens, by ad agency: Powerhouse Digital. This Content and Digital media campaign is related to the House, Garden, Household Products, and Media industries and contains 1 media asset. It was submitted 9 months ago by Head of Creative: James Pierechod of Powerhouse | Strategic Content Agency.
Advertising Agency: Powerhouse Digital, Leeds, United Kingdom of Great Britain and Northern Ireland
Producer: Eleanor Monty
Creative Director: James Pierechod
Photographer: Luke Whiteley
Fashion Stylist: John Proctor
Set stylist: Claire Lawlor
Cam Op: Alex Keyte
General Assistant: Emma Metcalfe, Rob Searle, Molly Martin, Hannah Reynolds
Food Stylist: Georgie Hodgson, Eden Owen-Jones
Model: Steven Hall
DIT: Victoria Scott
Sound Recordist: Brian Davies
Motion Graphics: Sarah Worcester, Luke Hoyes
Editors: Robert Barker, Tony Lendill, Paul Wingfield