ADVERTISING

Popeyes

Wings for Wings

Agency: McKinney

Description

Popeyes® is launching the most jaw-dropping promotion in its history with playoff matchups upon us – “Wings for Wings” – offering free 6pc Wings with any online or in app purchase* at participating restaurants in USA and Canada if a football team that has wings in its name, logo, or on its mascot wins the big game in February.

The promotion is designed to celebrate the permanent launch of Wings at Popeyes with five fan-favorite flavors: Ghost Pepper, Sweet ‘N Spicy, Honey BBQ, Roasted Garlic Parmesan, and Signature Hot, which will star in the brand’s first-ever TV advertisement during the first quarter of the big game in February.

This professional campaign titled 'Wings for Wings' was published in United States in January, 2024. It was created for the brand: Popeyes, by ad agency: McKinney. This campaign is related to the Food and Sports industries and contains 1 media asset. It was submitted 3 months ago.

Credits

POPEYES
Chief of Marketing - Jeff Klein
NA Brand Communications Director - Patricia Pieranti
Sr Brand Marketing Communications Manager - Kerry Lange

McKinney - Creative Consultant
Chief Creative Officer - Jonathan Cude
Chief Strategy Officer - Jasmine Dadlani
Managing Director - Walt Barron

Creative
Executive Creative Director - Lyle Yetman
Head of Art and Design - Will Dean
Creative Director - Anjali Rao
Creative Director - Philipe Diao
Associate Creative Director - Betsy Appling
Creative Director, Content - Sean Wang-Benz
Art Director - Ryan Almond
Copywriter - Joshua Browne
Copywriter - Andy Frank

Account
Group Account Director - Diane Myers
Account Director - Melanie Wallace
Account Supervisor - Anthony Pelkey
Account Supervisor - Georgina Clemens
Account Manager - Karah Smith

Strategy
Executive Director, Strategy, Social Platforms - Jessica Kingman
Director of Strategy- Ole Pedersen
Strategy Director - Macarena Marcos
Strategy Director, Influencer - Austin Null
Sr Strategist - Lexie Brown
Sr Strategist, Social - Kyane Epps
Sr Influencer Strategist - Steven Austin
Strategist, Social - Arvanna Smart
Community Manager - Les Anokye

Project Management
Project Supervisor - Hartlee Grice
Project Manager - Izzy Piedmonte

CYLNDR - Production Agency
Director of Production - Kara O’Halloran
Executive Producer - Regina Brizzolara
Sr Digital Producer - Maggie Baker
Producer - Bill Abbotts
Associate Producer - Kiefer Dolan
Head of Business Affairs - Laura Gearino
Business Affairs Manager - Robin Konopka
Sr Retouching and Pre-media Specialist - Chelsie Irby
Sr Production Designer - Alison Smitley
Sr. Pre-Media Specialist - Anthony Cacella
Designer - Sophia Greif

Production Company - Platige
Director - Jason Monroe
Head of CG / VFX Supervisor - Marek Gajowski
Producer - Sonia Marcinkowska
Asset Artist - Artur Borkowski, Szymon Burzawa
Rig - Igor Surin
Groom - Luzkasz Kowalik, Jaroslaw Handrysik
Animation - Jason Monroe, Gabriela Slezak
Rendering - Milo Massacci
Composting - Marek Gajowski, Tomasz Golabiowski
Online - Justin Keil

ADVERTISING

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