Bang & Olufsen’s products are not only born to be old but, born to be known. This case study displays our integrated campaign that proposes B&O offers rewards to those that write their Beoplays into their will. To spread the word, we created outdoor and social media posts from the bratty kids fighting over the Beoplay. After all, Bang & Olufsen creates sound systems that will not only last but will last for generations.

This student campaign titled 'Born to be Old' was published in United States in March, 2022. It was created for the brand: Bang & Olufsen, by ad school: College for Creative Studies. This Integrated medium campaign is related to the Electronics, Technology, House, Garden, Media, Music, and Other industries and contains 1 media asset. It was submitted about 2 years ago by Student: Mai Nguyen of College for Creative Studies.


Advertising School: College for Creative Studies, Detroit, United States of America
Art Director: Mai Thanh Nguyen
Art Director: Kayla Matthews
Professor: Greg Braun


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.