The ANDY’s

Win Early, it Pays Off


The International ANDY’s awards, one of the most sought-after awards for creative excellence in advertising, is back for their 60th anniversary to debut their latest spots of their annual campaign and tagline – “Win Early, It Pays Off”. This year, focusing on The ANDY effect.

Going into its 60th year of commitment to the industry, the high-achieving, notable award show, is the first of the industry, every year – and is known for being the predictor of winners to come, with about 90% of ANDY winners going on to win additional metals during following acclaimed annual award shows through the year.

In addition to the award’s tagline “Win Early, it Pays Off” being centered around being recognized in the forefront of all awards early on, this year The Advertising Club of New York and partner, R/GA found a way to highlight how winning an ANDY early in your career can impact your trajectory, impacts, and create endless possibilities; The ANDY effect of winning early.

The current campaign spots feature global creative leaders that have made their way successfully through the advertising industry, including:

Rodrigo D Batista, Global Creative (A vet of Grey, LOLA MullenLowe, Oglivy)

Elenita Hernández, Global Creative (A vet of Grey, LOLA MullenLowe)

Susan Credle, Global Chief Creative Officer (FCB Global)

Anselmo Ramos, Founder & Creative Chairman (GUT)

The ANDY’s is proud to continue the momentum in its 60th year, identifying creative excellence, bravery and innovation – all as a not-for-profit, giving back to the talent pipeline.

This professional campaign titled 'Win Early, it Pays Off' was published on February 14, 2024. It was created for the brand: The ANDY’s, . This Integrated medium campaign is related to the Other industry and contains 3 media assets. It was submitted about 2 months ago.


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