Every basketball player wants a basketball that has a strong grip, making it easier to use on the court. This Instagram campaign on the Wilson Basketball page poses the question of whether other items with slippery surfaces would be easier to use if they had the same grip as a Wilson basketball.
This student campaign titled 'Ensure a Strong, Moisture-wicking Grip (Wilson)' was published in United States in June, 2022. It was created for the brand: Wilson, by ad school: Syracuse University. This Digital medium campaign contains 1 media asset. It was submitted over 1 year ago by Student: Jasmine Chin of Syracuse University.
Art Director: Jasmine Chin
Copywriter: Jasmine Chin