The National Lottery • Lotto • Allwyn
Will you be next?
Agencies: VCCP • Girl&Bear • Hearts & Science
Description
The National Lottery’s unmissable ‘Will you be next?’ campaign is the first with creative agency, VCCP, and media agency, Hearts & Science – which launches as Allwyn takes over as National Lottery operator.
With Lotto creating an average of two millionaires each week, the digital-first campaign puts winners front and centre – by showing normal people, in normal places becoming millionaires.
The integrated, always-on campaign features OOH and special builds picking out the potential winners in the crowd.
This professional campaign titled 'Will you be next?' was published in United Kingdom in February, 2024. It was created for the brands: Allwyn, Lotto, and The National Lottery, by ad agencies: Girl&Bear, Hearts & Science, and VCCP. This 360°, Film, and Integrated media campaign is related to the Gambling and Gaming industries and contains 1 media asset. It was submitted about 1 year ago.
Credits
CAMPAIGN TITLE: Will You Be Next?
CLIENT: Allwyn
COMMERCIAL OFFICER: Lucy Buckley
BRAND & MARKETING DIRECTOR; Steve Parkinson
HEAD OF MARKETING & CREATIVE: Anna McInally
SENIOR BRAND MANAGER: Karen Page
BRAND MANAGER: Jayna Bacchus
ADVERTISING AGENCY: VCCP
EXECUTIVE CREATIVE DIRECTOR: Darren Bailes
CHIEF STRATEGY OFFICER: Michael Lee
CREATIVE DIRECTOR: Simon Connor
CREATIVES: Daniel Glover-James & Elias Torres
MANAGING DIRECTOR: Hannah Fitz-Gerald
SENIOR ACCOUNT DIRECTOR: Izi Hutchinson
ACCOUNT MANAGER: Jasmine Khaliq
GROUP PLANNING DIRECTOR: Charlie Gavshon-Kirkbride
PLANNING DIRECTOR: Shannon Singh
AGENCY TV PRODUCER: Chiara Trecchi
INTEGRATED CREATIVE PRODUCER: Diana Turchi & Jonny Powell
DEPUTY HEAD OF INTEGRATED CREATIVE PRODUCTION: Doris Tydeman
PRODUCTION COMPANY: Girl&Bear
DIRECTOR: Ed Rosie
SENIOR EDITOR: Syd Harvey
SENIOR ONLINE EDITOR: Ashley Sykes
ONLINE EDITOR: Tom James
EXECUTIVE PRODUCER: Andy Leahy
PRODUCER: Suki Fraser
POST-PRODUCTION COMPANY: Girl&Bear & Electric Theatre Collective
POST PRODUCER: Vanessa Troop
COLOURIST: Connor Coolbear (ETC)
AUDIO POST-PRODUCTION COMPANY: Factory Studios & Jungle
SOUND ENGINEERS Jack Hallett (Factory), Sean Mahoney & Stuart Allen-Hynd (Jungle)
MUSIC SUPERVISION: Native Music
MUSIC COMPOSITION : Frederick John Ashworth
MEDIA BUYING AGENCY: Heart & Science
CEO: Garrett O’Reilly
CHIEF STRATEGY OFFICER: Simon Carr
MANAGING DIRECTOR: Rachel Peace
MANAGING PARTNER: Rebecca Burke
CHIEF INVESTMENT OFFICER: Tom Cornell
CHIEF DIGITAL & DATA OFFICER: Laura Smith-Collins
CLIENT PARTNER: Jonathon Price
CLIENT DIRECTOR: Benjamin Rutherford
HEAD OF CONNECTIONS PLANNING: Tessa LeGassick
SENIOR CONNECTIONS PLANNING DIRECTOR: George Viner-Price
ACTIVATION LEAD: Phil Bowman
