Super Bowl Sunday is all about good food, good company - did we mention good food? While football is of course the star of the show, fans will also flock to the TV screen to watch the half-time show and commercials, of course. Well, this year, (an) Usher will be in the house with highlight-worthy entertainment that’ll rival any halftime show.

While we can’t control which teams make it to the big game each year, we can control our Super Bowl spread. And with a little help from (an) Usher, Dietz and Watson is serving up all the game day recipes.

In partnership with independent agency Red Tettemer O’Connell + Partners (RTO+P), the Philly-based meats and cheese purveyor Dietz and Watson recruited 4 real NFL stadium Ushers to point us in the direction of the perfect Dietz & Watson products and tips to make the “living room” gametime experience as awesome as being in the stadium.

Need to please lots of people with different sandwich preferences? There’s an Usher for that - and he’s making a 6-foot hoagie with different flavors at each foot, like fan-favorite buffalo chicken, go-to italian specialties like salami and prosciutto and even your uncle Dave and his must-have london broil roast beef.

Want to surprise & delight your guests so they talk about this day for weeks to come? There’s an Usher for that, too! And they’ll place a bag of Dietz Nuts under guest's seats before they arrive (apologies in advance if this becomes your nephew’s new favorite phrase). Or wow your friends and family with your charcuterie skills featuring Dietz & Watson’s delicious, flavored cheddars like buffalo wing, bacon horseradish and hatch chile chicken. Your personal Dietz & Watson usher is sure to make you the host with the most.

The campaign features 4 videos that will run across paid social including TikTok, Snapchat, Reddit & Pinterest plus teaser content from our initial casting sessions with our real NFL Ushers.

This professional campaign titled 'Big Game Tips' was published in United States in February, 2024. It was created for the brand: Dietz & Watson, by ad agency: Red Tettemer O’Connell + Partners. This Film medium campaign is related to the Food industry and contains 4 media assets. It was submitted 2 months ago.


AGENCY: Red Tettemer O’Connell + Partners
Co-Chief Creative Officers: Steve Red, Steve O’Connell
Executive Creative Director: Todd Taylor
Group Creative Director: Ari Garber
Art Director: Megan Skosnick & Dave Weist
Copywriter: Roman Manning
Account Management: Carla Mote, Susan Fortin Baraczek, Caity Smith, Riley Gilbert
Brand Strategy: Vann Madison
Producers: Niall Segundo, Joe Mosca

CLIENT: Dietz & Watson
Marketing: Lauren Eni Canseco, Devon Diehle, Katie Atchison, Jesse Lieblein

Director: Todd Taylor
Production Company: RTO+P Wake&Make/Format
Post Production: RTO+P
Editor: Chip Schofield

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