Riyadh Season

A Tale As Old As Time

Agency: BigTime Creative Shop


In this cinematic exploration, the long-awaited clash of two undefeated champions is not just a fight but a metaphorical odyssey through time. Guided by the voice of Paul Anderson, viewers are transported through a series of legendary battles. As the two titans approach their ultimate face-off, they unleash a barrage of attacks from afar - a visual metaphor for the pre-fight psychological warfare.

As they step closer to each other, the fighters transforms into warriors of various historical battles, converging in an epic tableau. In the moment of proximity, lightning strikes and the famed boxing announcer Michael Buffer emerges. His famous announcement echoes as the fighters enter the ring.

The film crescendos to a thrilling climax, where in a moment of high tension, the two boxers simultaneously neutralize each other's punches. Suspense hangs in the air, leaving fate to decide who will emerge as the Undisputed Heavyweight Champion of the World.

This professional campaign titled 'A Tale As Old As Time' was published in Saudi Arabia in January, 2024. It was created for the brand: Riyadh Season, by ad agency: BigTime Creative Shop. This Film medium campaign is related to the Sports industry and contains 1 media asset. It was submitted 3 months ago.


Client: Riyadh Season
Chairman of GEA: H.E. Turki AlAlShikh

Agency: BigTime Creative Shop
CEO: Mohammed Sehly
CCO: Rayyan Aoun
CIO: Anis Zantout
Agency Producer: Inas Nagy
Art Director: Gustavo Bilesimo
Head of Social Media: Nael Girgis

Production: Sauvage Films
Director: Ernest Desumbila
Managing Director: Eva Laffitte
Production Team: Montse Urniza, Rebecca Johnson, Laura Barge
Supervision Team: Nico Zarza, John Prieto, Albert Montero

The National Lo...


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