The campaign is centred around the concept of Word Of Mouth Marketing
Essentially, it is free advertising triggered by our actual Changan customers' experiences. Each customer is sharing the key points from his own perspective that led him to take the decision of buying Changan Car.
The campaign was designed using collage art published on Instagram using the carousel advertisement approach, as the Instagram engagement algorithm
based on "The more followers stay on your posts more people your post
will reach". The campaign was published organiclly without sponsoring fees and got a splinded results and Leeds.
Review the Ads Live:
This professional campaign titled 'Will Tell You Why' was published in China and Kuwait in August, 2022. It was created for the brand: Changan Auto Kuwait, by ad agency: Changan Auto Kuwait. This Content, Design, and Digital media campaign is related to the Automotive industry and contains 4 media assets. It was submitted over 1 year ago by Graphic Designer: Diaauddin Abdullah of Changan Auto .
Marketing & Advertising Department: Changan Kuwait Marketing Department
Production Company: Al Rai, Kuwait City, Kuwait
Marketing Director: Hanan al Mutawa
Graphic Designer: Diaauddin Abdullah
Copywriter: Diaauddin Abdullah
Photographer: Rafaa Al Huwaila