A 2010 study found “people experienced happier moods, when they gave more money away—but only if they had a choice about how much to give.” In a nutshell, giving to charity makes us happier; especially when we freely choose to give.
So we have worked on this campaign to show the hidden benefits of charity and giving.
This professional campaign titled 'Charity is happiness' was published in Egypt in April, 2019. It was created for the brand: Misr Elkheir, by ad agency: Digitreeinc. This Print medium campaign is related to the Other industry and contains 1 media asset. It was submitted 5 months ago by Junior Art Director: Peter Melad of digitree.
Advertising Agency : Digitreeinc, Cairo, Egypt
Production Company: Digitree, Cairo, Egypt
Art Director: Peter Melad
Copywriter: Amira Helmy