Will Power

Agency: Retroviral

Lusanda Dumke

Sizophila Solontsi

Lerato Makua


85 per cent of South Africans don't have a Will. Statistics show that more than a third of South African households are headed by women and that women spend almost three times more time on unpaid domestic work in comparison to their male counterparts. This proves that the role a woman plays in the average household is invaluable. That is why it is imperative that their financial literacy be exemplified through having an executable will, ensuring their efforts do not go wasted or unnoticed.

Aneesa Razack, CEO FNB Fiduciary, says ‘It is Wills Week from 11 to 15 September 2023, and our commitment to innovation takes on a new dimension. FNB stands not only as a pioneer in digital banking but also as a catalyst for meaningful change in our customers' lives.

With a profound focus on convenience, this creative concept bridges a crucial gap by enabling the drafting of wills on the FNB App. We seize the opportunity to empower our customers with a comprehensive and modern approach to estate planning.’

Will Power dissects the personal and professional dynamics of Springbok Women Lusanda Dumke, Sizophila Solontsi, and Lerato Makua, respectively.

This professional campaign titled 'Will Power' was published in South Africa in September, 2023. It was created for the brand: FNB, by ad agency: Retroviral. This Content, Digital, and Film media campaign is related to the Finance industry and contains 4 media assets. It was submitted 7 months ago by CCO: Mike Sharman of Retroviral.


Advertising Agency: Retroviral, Johannesburg
CCO: Mike Sharman
MD: Pippa Misplon
Associate Creative Director: Koketso Masisi
Copywriter: Sibusiso Mjikeliso , Mike Sharman

Production company: Spitfire Films
Director: Bongani Morgan
Executive Producer: Liesl Lategan
Producer: Bale M
Production Manager: Relebohile Thianye
Post Production Supervisor: Ed van Blerk

1st AD: Christine v. Loggerenberg
DOP: Collen Tau
2nd Cam Op: Thando Mokoena
DIT: Jerry Matlala
VT Operator: Silver Monama
Key Grip: Matome Rammala
Assie Grip: Kagiso Kganyago
Key Gaffer: Steven Moubane
Best Boy Lights: Sakie Legodi
Sound: Lebo Nkoana
Props Master: Aldridge Elasto
Makeup Artist: Tshegofatso Ramorwesi
Medic & Safety Officer: Neo Makola
Unit Manager: Siphiwe Banda

Offline Editor - Anlerie Cilliers
Colourist - Ryan Norwood-Young
Final Mix - Nathi Luthango, Anathi Sound
Online Editor - Ed van Blerk


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