Wild Wild Web

Agency: TBWA


Last October, Opera, the main competitor to Chrome, Firefox and Edge, launched a recruitment campaign offering the coolest job for anyone hooked to their screens. Opera was looking for a “Personal Browser”, a person whose only task would be to browse the web for fun and share the experience with the world. The winner will be hosting an experimental web series called “Wild Wild Web” starting on Feb 15. The series is based on different challenges showcasing the weirdest, darkest and craziest corners of the web.
During the one-month application period, Opera received broad press coverage with 962 articles and social media hits along with more than 800 applications from all over the world. Eventually an American Youtuber, Gabe Helmy, was selected for the role of Opera’s Personal Browser due to his experience and background with finding the most bizarre things on the web. His compensation for the two-week browsing period will be $9,000.
Gabe’s role as the first-ever Personal Browser is to host a new experimental web series “Wild Wild Web,” where he will surf the far corners of the web and reveal all those places people browse in private. The series, premiering on February 15, will consist of 6 episodes and a live stream session. The episodes will be based on different challenges that can be anything from harmlessly trolling random people online to learning a viral TikTok dance.
Soon Opera will begin the recruitment process for a Personal Browser in Germany, and they are currently exploring even more bizarre ways of hiring their next star.

This professional campaign titled 'Wild Wild Web' was published in Finland in February, 2021. It was created for the brand: Opera, by ad agency: TBWA. This Integrated medium campaign is related to the Electronics, Technology industry and contains 3 media assets. It was submitted about 3 years ago.


Advertising Agency: TBWA\ Helsinki


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.