Furious Fur

Wild Savings Event

Agency: Zulu Alpha Kilo


On the heels of Black Friday, it’s no surprise to see a blowout savings event for a faux fur company pop up on Toronto’s fashionable Queen Street West. The surprise however comes upon closer inspection. Furious Fur’s ‘Wild Savings Event’ drew shoppers to the store where they discovered clever twists on familiar discount slogans, revealing that this sales event wasn’t about saving money, but rather, the millions of animals killed every year in the fur trade.

This professional campaign titled 'Wild Savings Event' was published in Canada in December, 2019. It was created for the brand: Furious Fur, by ad agency: Zulu Alpha Kilo. This Integrated medium campaign is related to the Fashion and Retail Services industries and contains 7 media assets. It was submitted almost 4 years ago.


Advertising Agency: Zulu Alpha Kilo, Canada
Creative Director: Zak Mroueh
ACD/Art Director: Jacob Gawrysiak
ACD/Writer: George Ault
Design Director: Ryan Booth
Writer: Ian Dunlop
Art Director: Dilini Nirasha
Designer: Gala Tanaskovic, Zoe Kim
Clients: Samantha Madigan, Philippa Madigan
Account Team: Violet Karbalaei, Rob Feightner
Producer: Colleen Allen, Houng Ngui, Laura Dubcovsky
Production House: Zulubot
Editor: Ashlee Mitchell, Mariam Fahmy, Cecilia Bernasch
Photographer: Shereen Mroueh
DOP: Brandon Cox
Studio Artist: Brandon Dyson, Ashleigh O'Brien, Greg Heptinstall


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