The company wanted to attract more students. So it installed WiFi in some of its stores near universities.
The problem is, lots of students just come into the store for the WiFi but hardly look at the menu. So THEY and CoffeeCompany decided to move the store's menu into the WiFi menu of customers' laptops.
This professional campaign titled 'Wifi' was published in Netherlands in December, 2008. It was created by ad agency: They. This Ambient medium campaign is related to the Non-Alcoholic Drinks industry and contains 2 media assets. It was submitted over 13 years ago.
Advertising Agency: THEY
Technology Partner: X/OS