After its surprising and united message “Order from McDonald’s”, BURGER KING® France decides to go even further by providing visibility for independent restaurants on their Instagram account. An unprecedented social media campaign, imagined by Buzzman, available until the restaurants reopen on January 21, 2021.
With the COVID-19 crisis, the restaurant sector has had a difficult year. To continue to show its solidarity with the sector, the brand has decided to go even further by allowing them free advertising on their Instagram account. That’s why, until restaurants can reopen, BURGER KING® France will stop posting pictures of its burgers. But don’t panic! This is to share their visibility and community with restaurant owners who need it more.
Every day, the brand will highlight several restaurants with: their menus, their addresses and their promotions.
This professional campaign titled '#WhopperAndFriends' was published in France in December, 2020. It was created for the brand: Burger King, by ad agency: Buzzman. This Digital medium campaign is related to the Food industry and contains 6 media assets. It was submitted almost 2 years ago.
Advertising Agency: Buzzman, Paris, France
President and Executive Creative Director: Georges Mohammed-Chérif
Vice – President: Thomas Granger
Managing Director: Julien Levilain
Creative Director: Philippe Boucheron
Creative Director: Patrice Lucet
Art Director: Antoine Blondet
Copywriter: Julien Moulin
Head of Account: Loïc Coelho
Account Executive: Fany Maupou
Head of Social Media: Julien Scaglione
Social Media Consultant: Félix Brunot
Social Media Consultant: Arnaud Cherbonnier
Head of PR & Communication: Amélie Juillet
PR & Communication Manager: Paul Renaudineau