Not ghosts, vampires, or even clowns. Of all things, bills are what makes a Brazilian's blood run cold. Social network throughout the country is teeming with jokes about being unexpectedly billed. It's indeed a scary matter but one that Brazilians nevertheless are ready to handle in a lighthearted way. So to join in on the conversation that has taken over the internet and trending topics, Burger King® rolls out its Halloween campaign: Whopper Bill®.
Starting today, fans of the brand are being sent, in various ways, a notice that simulates a bill to be paid, but that turns out to be a new irresistible excuse to indulge: a discount voucher. The campaign was created by DAVID São Paulo.
Consumers of the brand can also access the bill at boletodobk.com.br and send the bone-chilling surprise to their friends: another bill to pay. Simply by accessing the WR code with a smartphone camera the consumer is directed to the webpage with all instructions. The activations – redeeming the bills for discount vouchers for a Whopper – are set to happen only on October 31. Each combo will be selling for half price.
This professional campaign titled 'Whopper Bill' was published in Brazil in October, 2019. It was created for the brand: Burger King, by ad agency: David. This Experiential medium campaign is related to the Food industry and contains 2 media assets. It was submitted over 2 years ago.
Advertising Agency: DAVID São Paulo, Brazil
MD, Global COO: Sylvia Panico
Creative VP: Rafael Donato
Creative Director: Edgard Gianesi
Copywriter: Bernardo Tavares
Art Director: Paulo Damasceno
Account: Carolina Vieira, Rafael Giorgino, Juliana Chediac
Production: Fabiano Beraldo, Fernanda Peixoto, Patricia Oliveira, Gustavo Viola
Planning: Daniela Bombonato, Carolina Silva, Bruno Gomiero
Media: Márcia Mendonça, Mateus Madureira, Felipe Braga, Letícia Fina
Social media: Lucas Patrício
Editor: Leonardo Nichida, Rouse Rafaela
Sound production: Hefty
Client Approval: Ariel Grunkraut, Thais Nicolau, Natalie Bursztyn, Marilia Santos, Stephanie Pellin