Description
The fun of Candy Crush Saga®, King’s smash hit match-three puzzle game, bursts out of phones and into the real world in a series of immersive films developed with BBH.
Players are at the heart of the campaign, with what they love about Candy Crush Saga - excitement, sweet victory and relaxation - dramatised in BBH’s three films, all directed by Joseph Mann through Blinkink.
While the action in the films is fantastical, King and BBH used as many real world effects and props as possible on the shoots, creating a sensory experience that is immersive and hypnotic. This included building physical versions of candy pieces, using trained acrobats for aerial sequences, and employing practical effects on set including lighting and wind, and working with FX experts to ensure the textures and explosive qualities of the iconic candies were just right.
The audio was created in collaboration with the in-house team at King, who composed bespoke tracks that are distinctive to each spot and reflect the emotion at the centre of each idea, but also feature sounds from the Candy Crush® world.
The first film, ‘Whoosh’, focused on achievement and starts with Candy Crush Saga players hanging out on a beach at sunset, only to find themselves propelled into the stratosphere on a column of candy pieces after some particularly triumphant matching. It is followed this week with ‘Spin’ and the third, ‘Float’, which breaks in November 2023.
This professional campaign titled 'Whoosh, Spin & Float' was published in United Kingdom in September, 2023. It was created for the brand: King, by ad agency: BBH. This Film medium campaign is related to the Gaming industry and contains 3 media assets. It was submitted 7 months ago.
Credits
Campaign title: Whoosh, Spin & Float
Advertising agency: BBH (Script development, creative execution and production) (No Problem delivered initial script and ideation)
Media agency: OMD
Production company: Blink Ink
King Credits
King Senior Marketing Director - Johanna Gerhold
King Brand Marketing Director - Stephanie Hobart
King Associate Brand Director - Amy Kilty
King Creative Marketing Manager - Ellie Stitcher
King Associate Creative Marketing Manager - Jake Bogira
Head of Audio at King - Dominique Devoucoux
Audio Lead at King - Sebastian Aav
Composer at King - Gabriele Griciute
BBH Credits
CCO: Alex Grieve
Executive Creative Director: Helen Rhodes
Creative Director: Adam Newby
Copywriter: Katy David
Art Director: Simran Sidhu
Planner/s: Rob Meiklejohn and Jess Garlick
Business Lead: Tessa Cranfield
Account Director: Atalanta Purce
Account Manager: Imogen Brooks
Agency Film Producer: Kurtison Bailey and Diane Chan
Media agency: OMD
Production company: Blink Ink
Director: Joseph Mann
DOP: Carlos Veron
Producer: Jack Bristow
Editor: Ed Cheeseman @ Final Cut
Post-production company: Absolute
Post-production producer: Sally Heath, Sarah Maerz, Maddie Godsill, Megan Shaw
2D lead artist: Harvey David
3D lead artist: Tony Atherton
Colourist: Matt Turner
Sound studio: ENVY
Sound engineer: Richard Martin
Music composer: Gabriele Gricute, Dominique Devoucoux, Sebastian Aav
Music company: King Audio Team
Transcreation and Adaption - Hogarth
