Around the world regularly going to the dentist is considered a tedious but necessary practice. In Sri Lanka however, it is reserved for emergencies and acute pains. Cosmetic applications, such as whitening of teeth, while considered a nice-to-have beautification, does not therefore often encourage a visit.
On the other hand, you can get ‘whiter than white’ teeth by just chewing a gum.
This professional campaign titled 'Whitest White' was published in Sri Lanka in April, 2019. It was created for the brand: Happydent White, by ad agency: Ogilvy. This Print medium campaign is related to the Confectionery, Snacks and Health industries and contains 1 media asset. It was submitted almost 4 years ago.
Advertising Agency: Phoenix Ogilvy, Colombo, Sri Lanka
Chief Creative Officer: Rajiv R. Menon
Creative Director: Dilshard Ahamed
Creative Group Head / Art Director: Mudith Jayasekera
Senior Art Director: Chulangi Hettiarachchi
Senior Account Executive: Shelley Wickramasekera