Description
The campaign revolves around using Visual Metaphors for teeth, inspired by all the White Elements Naturally present in nature which symbolizes purity, whiteness and strength.
Visual metaphors used were white pebbles, almonds, pearls, shells, half coconuts etc. To represent natural whiteness and efficacy of Perfora toothpaste.
The concept emphasizes Perfora's use of natural ingredients and innovative formulation for gentle and effective teeth whitening. Highlighting the strength and resilience of Perfora toothpaste, inspired by the enduring qualities of natural elements with chemical free formulation, ensuring safety and purity for oral care.
This student campaign titled "Whiten Naturally, Whiten Purely" was published in India in January, 2024. It was created for the brand: Perfora, by ad school: VIVA Institute of Applied Art (Virar). This design and print media campaign is related to Health industry and contains 10 media assets. It was submitted 4 months ago by Purva D. Bagul.
This student campaign titled '"Whiten Naturally, Whiten Purely"' was published in India in January, 2024. It was created for the brand: perfora, by ad school: VIVA Institute of Applied Art. This OOH Outdoor and Print media campaign is related to the Health industry and contains 1 media asset. It was submitted about 1 year ago.
Credits
VIVA Institute of Applied Art
