Description
DICK’S Sporting Goods and adidas have launched ‘Where It All Kicks Off’, a World Cup-timed campaign film that presents the brands as a gateway into every dimension of soccer culture. Produced by OBB Bolded and directed by Daps, the spot blends elite players, celebrity fans and everyday football rituals into a fast-moving cinematic celebration of the sport’s reach, energy and emotional pull.
The film follows a dreamlike structure in which a jersey, a pair of cleats or a football can transport fans into entirely new corners of the game, from pickup matches and grassroots play to encounters with global stars. Featuring Lionel Messi, Lamine Yamal, Trinity Rodman, Cobi Jones, Patrick and Brittany Mahomes, Juanpa Zurita and New York Nico, the campaign treats soccer not as a single spectacle but as a living ecosystem shaped by icons, young players, families, creators and communities around the world.
Directed with Daps’ signature sense of movement and scale, the film moves fluidly through surreal transitions, heightened set pieces and real-world environments, capturing the feeling of a sport that exists everywhere at once, from the street to the stadium. By making product a catalyst for transformation rather than the sole focus, ‘Where It All Kicks Off’ celebrates the way soccer connects people across generations and cultures, positioning DICK’S and adidas at the centre of that experience.
This professional campaign titled 'Where It All Kicks Off' was published in United States in July, 2026. It was created for the brands: Dick's Sporting Goods and Dick’s Sporting Goods, by ad agency: OBB Bolded. This Film medium campaign is related to the Retail Services and Sports industries and contains 1 media asset. It was submitted 2 minutes ago.
