Into the Game
Into the village
Into the OR
Description
Mercy Ships is an extraordinary non-profit providing life-changing surgeries to thousands every year. Featuring two "floating" hospitals, each Mercy Ship travels to Africa throughout the year docking in places like Madagascar. From there, the medical team seeks patients in small villages who suffer from deformities, injuries and disease. Patients are transported to the ship, where an all- volunteer team of surgeons, nurses, technicians and more go to work. Recovery and therapy follow until the patient returns home.
As a non-profit, Mercy Ships depend entirely on donations. But our research showed potential donors often hesitate to give to charities because they aren't sure their generosity will make a difference. Our campaign "Where does it go?" literally follows the stories of three patients, illustrating exactly what happens when someone gives to Mercy Ships.
This professional campaign titled 'Where does it go?' was published in Mexico, Norway, and United States in August, 2026. It was created for the brand: Mercy Ships, by ad agency: Full Hearts. This Content, Digital, and Film media campaign is related to the Public Interest industry and contains 3 media assets. It was submitted 31 minutes ago by Copywriter: joe alexander of Freelance.
Credits
Agency: Full Hearts, LA.
CD: Joe Alexander
Copywriter: Joe Alexander
Editorial: Cut+Run, LA.
Editor: Sean Stender.
VFX: Jogger Studios, LA
