Description
The campaign highlights the unseen emotional burden of debt by transforming everyday objects—like remote controls, toasters, and light switches—into symbols of financial stress.
Through striking visuals featuring tap-to-pay icons on common household items, the campaign brings to life the idea that when someone is struggling with debt, even routine actions like turning on a light, watching TV, or making breakfast can feel like a financial transaction. The campaign reminds Canadians that financial stress is everywhere for those experiencing debt—sometimes in ways others don’t even realize.
This professional campaign titled 'When You’re in Debt, Everything Looks Different.' was published in Canada in March, 2025. It was created for the brand: Farber Debt Solutions, by ad agency: The Local Collective. This Digital, Film, and OOH Outdoor media campaign is related to the Finance and Professional Services industries and contains 6 media assets. It was submitted 11 days ago by Founder, President: Kaitlin Doherty of The Local Collective.
Credits
Advertising Agency: The Local Collective, Toronto, Canada
Founder, Chief Creative Officer: Matt Litzinger
Founder, President: Kaitlin Doherty
Executive Creative Director, Design: Omar Morson
Strategist: Alison Savage
Art Director: Siobhan Skene
Copywriter: Tori Bradbrook
Account Director: Val Traitses
Account Executive: Shea McNeely
Producer: Andrew Schultz
Production Company: Westside Studio
Photographer/Director: Matt Barnes
Audio Company: TA2
