Description
HATCH and Peabody Essex Museum Launch Latest Leg to ‘Escape the Algorithm' Campaign
Boston-based creative agency HATCH and Peabody Essex Museum (PEM) are rolling out the latest leg of their imaginative brand campaign positioning the 225-year-old Salem institution as a powerful alternative to algorithm-driven digital experiences.
The campaign's foundation rests on a simple but powerful insight that while social media algorithms deliver content designed to keep users scrolling, PEM purposefully curates experiences that challenge perspectives and engage the senses. The new campaign elements launching this month include ‘glitching’ video ads that will run across social platforms.
Launched earlier this year, PEM’s 'Escape the Algorithm' campaign has already delivered exceptional results, driving website sessions up by nearly 50 percent and new online visitors up by almost 75 percent. Additional work can be seen across multiple touchpoints, including billboards throughout Greater Boston, transit station domination ads and mall signage, along with digital and social media content.
This professional campaign titled 'Escape the Algorithm' was published in United States in September, 2025. It was created for the brand: Peabody Essex Museum, by ad agency: Hatch The Agency. This Content, Digital, and Film media campaign is related to the Public Interest industry and contains 5 media assets. It was submitted 3 months ago by Lynne Collins.
Credits
PEM
Chief Marketing Officer – Derek O’Brien
HATCH
Creative & Brand Director – Doug Murphy
Creative Director – Mike Shaughnessy
Photographer – Conor Doherty
SVP of Client Services – Alyssa Napoleon
CEO & Founder – Jennifer Harrington
