Dove Singapore has launched a brand film highlighting the struggles of living with chronic skin conditions.
Conceptualised by GOODSTUPH, the spot anthropomorphises the relationship between sensitive skin sufferers and their skin. In the film, four women share the emotional and physical struggles of living with eczema and reveal how far they’ve come in making peace with their skin.
Through the film, Dove hopes to fight the stigma surrounding skin conditions, to inspire skin sufferers to be fearless, and for society to fear less.
This professional campaign titled 'When Was The Last Time You Fought?' was published in Singapore in May, 2019. It was created for the brand: Dove, by ad agency: GOODSTUPH. This Film medium campaign is related to the Beauty industry and contains 1 media asset. It was submitted over 4 years ago.
Advertising Agency: GOODSTUPH, Singapore
Creative Director: Alan Leong
Art Director: Arista Khoo
Copywriter: Issa Mauricio
Illustrator: Emily Choo
Photographer: Jayden Tan, Nik Voon
Accounts Servicing: Eugenia Tan, Antonia Tan
Production house: Very Crafty Films
Producer: Daniaal Adam
Director: Amanda Tan