The campaign pokes fun by creating a new condition based on the insight that being a parent of tweens and teens changes you emotionally and physically. For the first time, this campaign gives this coming-of-age parenting phase a name; “Parent Puberty”.
The campaign includes a 50-page illustrated guide to parent puberty called “I Feel Funny.” From odd urges to anxiety flashes, unexpected tingles, and worry sweats–this campaign brings awareness to the telltale signs of Parent Puberty.
This professional campaign titled 'Parent Puberty' was published in United States in September, 2021. It was created for the brand: Life360, by ad agency: Wunderman Thompson. This Integrated medium campaign is related to the Electronics, Technology and Professional Services industries and contains 2 media assets. It was submitted 8 months ago.
Advertising Agency: Wunderman Thompson Atlanta, USA
ECD: Jared Kozel
CD: Ashley Andrews
ACD: Jeremy Lenz
ACD: Karen Oakley
Designer: Laura Galante
CW: Nelle Thomas
Associate Strategy Director: Mis Lachowski
Junior Planner: Darian Smith
Producer: Ben Tischler
Account Director: Brittany Robinson