Payconiq by Bancontact

When Magic Happens, Be Prepared

Agency: Boondoggle


This film is part of the launch campaign for Payconiq by Bancontact, a Belgian mobile paying app.
There are times when happiness seems to be completely on your side. It's a shame if you can’t get the most out of those moments. With this in mind, Boondoggle created the launch campaign for the Payconiq by Bancontact app, the new mobile payment app that emerged from the merger of the existing Payconiq and Bancontact apps.
Missed opportunities because you forgot your wallet? The Payconiq by Bancontact app will put an end to this once and for all. The ultimate sales bargain or the perfect last minute, a lack of cash or bank cards is no longer a killjoy. With the app you can pay 'surprisingly simple mobile', on the spot. Because if there's one thing that everyone always has in their pocket... it’s a smartphone.
With Apple Pay starting to make its introduction to the Belgian market, Payconiq wanted a campaign that creates strong awareness for the Payconiq by Bancontact app and an even stronger increase of its users.
The TV commercial is a charming little love story with an unexpected twist, brought to a happy end thanks to the Payconiq by Bancontact app.

This professional campaign titled 'When Magic Happens, Be Prepared' was published in Belgium in April, 2019. It was created for the brand: Payconiq by Bancontact, by ad agency: Boondoggle. This Film medium campaign is related to the Finance industry and contains 1 media asset. It was submitted about 5 years ago.


Advertising Agency: Boondoggle, Belgium
Creative Director: Leon Jacobs
Art Director: Chris Goossens
Copywriter: Robbie Cap
Account team: Inge Crauwels, Ilse Croons, Silvie Erzeel
Strategic Director: Stijn Cox
Film Production Company: Caviar
Director: Frank Devos
DOP: Sander Vandenbroucke
Editor: Helena Overlaet-Michiels
Color grading: Kene Illegems
Executive Producer: Ilse Joye
Producer: Cleo Steyfkens
TV Producer: Bérengère Lurquin
Sound Company: Raygun


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