Mondou O'Select

When it smells, everything smells.

Agency: Lg2


To illustrate how litter box odour can make a whole place smell, our second campaign for O’select features a man whose morning routine is ruined by stinky litter. Sensitive noses beware!

This professional campaign titled 'When it smells, everything smells.' was published in Canada in May, 2022. It was created for the brands: Mondou and O'Select, by ad agency: Lg2. This Film medium campaign is related to the Pets industry and contains 1 media asset. It was submitted over 1 year ago.


Advertising Agency: lg2, Montreal, Quebec and Toronto, Canada
Vice-President, Creative: Marilou Aubin
Vice-President, Strategic Planning: Sophie-Annick Vallée
Vice-President, Account Services: Marie-Christine Cayer
Creative Direction: Geneviève Langlois
Creative: Colin Beaudin, Olivier Giguère, Martin Charron
Strategic Planning: Laura Danino, Orane Perez
Account Services: Julie Bergeron, Sarah-Maude Raymond.
Agency Production: Stéphanie Gagné
Director: Nicolas Brassard
Dop / Photography: François Gamache
Production House / Production: Nova Film
Post-production: Post-production: Nova Film, Studio Élément
Sound Studio / Engineering: Studio Expression, BLVD


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