Mondou, a pet supplies retailer, humorously reframes a headline event of 2022 in Canada – the passport crisis – defusing it with the irresistible calming effect that pets have. To the smooth refrains of Dean Martin’s Relax-Ay-Voo, the brand urges you to relax (but not too much) in 2023. In addition to the televised spot, the online campaign offered advice on responsible adoption and invited viewers to adopt one of the shelter kittens featured in the 30-second ad.
This professional campaign titled 'Mondou urges you to relax' was published in Canada in February, 2023. It was created for the brand: Mondou, by ad agency: Lg2. This Film medium campaign is related to the Pets and Retail Services industries and contains 1 media asset. It was submitted 4 months ago by Public Relations Manager: Marie-Eve Gionet of LG2.
Client: Vanessa Fracheboud, Head of Marketing / Marie-Pier Léonard, Marketing Director / Vicky Duguay, Marketing Manager / Jean-Philippe Therrien, Content Marketing Manager / Marc Mc Innis, Head of Graphic Design and Creation
Executive Creative Director: Geneviève Langlois
Account Services: Julie Bergeron, Sarah-Maude Raymond, Victoria Huynh
Copywriters: Étienne Théberge, Luc Dupéré
Art Director: Pascal Lefebvre, Étienne Goulet
Strategy: Pauline Després
Content: Odile Archambault
Producer: Stéphanie Gagné
Editor: Hubert Hayaud
Director: François St-Amant
Director of Photography: Patrick Morin
Production House: Soma - Marc-Antoine Lambert, Zoé Ségui
Post-production: Simon Bois / Arketype
Sound Agency / Engineering: Circonflex