Eyes on the Road

Agency: DDB Prague

Key Visual


In the Czech Republic, 7 out of 10 drivers cannot see clearly and are not aware of it. By neglecting regular eyesight check-ups, they endanger themselves and others on the road. To raise awareness about this important topic, we created a strong visual metaphor in the form of a road, resembling a human eye, with a multi-car accident. The accident involves 7 out of the 10 cars shown in the visual, representing the alarming statistic.

This professional campaign titled 'Eyes on the Road' was published in Czechia in September, 2022. It was created for the brand: GrandOptical, by ad agency: DDB Prague. This Digital, Film, and Print media campaign is related to the Health, Other, and Pharmaceutical industries and contains 2 media assets. It was submitted over 1 year ago by Head of Operations: Soňa Lacinová of DDB Prague.


Chief Creative Officer: Dora Pružincová
Creative Director: Amila Hrustić Batovanja
Head of Art: Emil Nitkulinec
Copywriter: Marek Černý, Jana Brišová
Senior Art Director: Ivan Ardura
CGI Artist: Jan Reeh
Business Director: Rostislav Novák
Head Producer: Ondřej Martinec

Slingshot Biosc...


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