Description
2025 - Clio Awards - Grand Winner
2025 - Clio Awards - Silver Winner x 2
2025 - Clio Awards - Bronze Winner x 2
Being around for over 150 years and present in 192 countries makes Heineken one of the most popular beer brands in the world, but most importantly: the most misspelled beer brand in the world. With millions of people all over the planet constantly mistreating our brand by mispronouncing, misspelling, and misusing Heineken.
So when we found out that people think Heineken is German, that nobody can spell nor pronounce our name and basically they don't care about our brand, we soon realized that those were not setbacks but proof of the brand's widespread enjoyment across cultures. Afterall as our founder once said, we are in the business of good times.
So instead of fighting these mistakes, we decided to celebrate them. Globally. And so for Heineken 150th anniversary, the brand decided to… not celebrate Heineken, but the way people enjoyed it. One way or another. And just like that, for a full year, we stopped being Heineken and started being Whateverken people wanted us to be, to have good times. Parties and events, tons of exclusive collabs with some of the most famous brands in the world (like... Adidas and Monopoly!), millions of bottles available all over the world, and lots of good times... and guess what? None of them spelled Heineken correctly. But who cares, we're in the good times business after all.
This professional campaign titled 'Whateverken' was published in The Netherlands in May, 2025. It was created for the brand: Heineken, by ad agency: LePub Milan. This Integrated medium campaign is related to the Alcoholic Drinks industry and contains 5 media assets. It was submitted 6 months ago.
Credits
Creative Agency: LePub
Advertiser / Brand: Heineken
Agency: Publicis Groupe
Public Relations Agency: Edelman
Production Company: Prettybird
Network: LePub Worldwide
Social Agency: Boomerang
Production Company: MassiveMusic
Design Company: DESIGN BRIDGE AND PARTNERS
Creative Agency: LePub
Chief Creative Officer: Mihnea Gheorghiu
Global CEO LePub, CCO LePub Worldwide: Bruno Bertelli
Chief Creative Officer: Milos Obradovic
Global CCO LePub: Cristiana Boccassini
Executive Creative Director: Eoin Sherry
Executive Creative Director: Andrey Tyukavkin
Associate Creative Director: Corina Patraucean
Creative Director: Rainor Marinho
Creative Director: Sandra Bold
Associate Creative Director: Giulia Trimarchi
Associate Creative Director: Gian Marco Panichelli
Associate Creative Director: Adina Cirstea
Associate Creative Director: Daniele Tesi
Global Head of PR & Communication: Isabella Cecconi
Account Director: Marta Dell'Adami
Account Executive: Francesca Gatti
Client Service Director: Paola Natellis
Strategy Director: James Moore
Senior Producer: Tania dal Pra
Director of Comms Planning: Shane Roche
Head of TV Production: Anna Sica
Group Account Director: Mirjana Slavkovic
Chief Production Officer: Francesca Zazzera
Executive Creative Director: Rico de Lange
Senior Creative: Victor Farias
Chief Creative Officer: Eldin Fetahovic
Senior Creative: Bruno Lopes
Senior Creative: Anirudh Shiva
Executive Creative Director: Jordi Van De Bovenkamp
Client Business Lead: Leila Popovych
Account Director: Margot Corneloup
Creative Director: Dio Santos
Senior Project Manager: Simge Cakir
Executive Producer: Han Schuurman
Senior Producer: Laura Thrower
Head of Production: Kim Trap
