The interactive winter coat campaign for Scotch & Soda is live connected to the local weather, creating a weather relevant campaign. Each coat animation highlights a specific feature of the coat. For example; rain protection, soft/warm, nice insides or reversible.
On digital outdoor billboards winter coats are shown linked to the local weather in that area. For example; a raincoat is featured on a rainy day or a wind jacket is shown on a windy day in that area. The digital outdoor campaign was launched in Germany.
Also the interactive website is local weather based. Featuring winter coats linked to the weather. The campaign is supported by social media animated gifs, newsletters and in-store rolls, all featuring the winter coat linked to the local weather.
This professional campaign titled 'Whatever, Weather!' was published in Netherlands in February, 2018. It was created for the brand: Scotch & Soda, . This Outdoor medium campaign is related to the Fashion industry and contains 5 media assets. It was submitted almost 6 years ago.
Creative Directors / Art Directors: Fleur van Maarschalkerwaart, Bas Manders
Photographer: Bart Oomes
Concept / Animation: Studio Ultradeluxe