Road Safety Agency

What would be your last words?

Agency: 20Something


A question you could ask yourself is “What will I say the moment before I die?”. A creative person could imagine a crazy and colourful ending, while others imagine a more romantic ending in the arms of their lover. Nobody imagines it being an accident caused by texting and driving.
Sadly, incidents on the road caused by smartphone usage skyrocketed the last few years. This painfully real outlook which the AWSR (Road Safety Agency in Wallonia, Belgium) catches users off guard and forces them to realize that texting and driving can have dire consequences.

This professional campaign titled 'What would be your last words?' was published in Belgium in October, 2016. It was created for the brand: Road Safety Agency, by ad agency: 20Something. This Film medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted over 7 years ago.


Advertising Agency: 20Something, Brussels, Belgium
Account Manager: Aurélie Bouchez
Strategic Planner: David Burny
Creative Directors: Benoît Vancauwenberghe, Quentin Watelet
Creative Team: Jérôme Lefebvre, Elise Leonard, Alexandre Grevesse, Louis Roba, Jordan Rubens
Production Company: Lovo Films
Director: Laurens Jans
Director of Photography: Herman van den Bosch
Executive Producer: François Mercier
Production Manager: Juliette Stinglhamber


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