What seems like drama

In the pharmaceutical world, where ads are usually serious and clinical, Bagó's Neumoflux campaign stands out with a refreshing twist of humor. Picture this: a person, sitting peacefully with a cup of tea, suddenly choked by phlegm. What could be a minor annoyance becomes a dramatic, over-the-top struggle—creating a hilarious contrast between the situation and the dramatic response. The copy, “It seems like drama, but it’s just phlegm,” plays on the relatable frustration of dealing with something that feels bigger than it is.

The campaign doesn’t just tackle a health issue—it turns it into an everyday comedy. By adding the humorous line “Breathe easily with Neumoflux,” Bagó offers a solution, but not before letting us laugh at how small things, like phlegm, can throw us off balance. It’s a perfect example of how creativity and humor can transform a pharmaceutical ad into something people want to watch—and remember.