Description
In an effort to highlight the dangers of ultraviolet radiation and promote sun protection, Bagó and Bagóvit Solar have introduced a bold and creative initiative: the "Sunball." These photochromatic balls change color when exposed to UV radiation, alerting players to the intensity of the sun's rays. Implemented in Quito's amateur league, Sunball not only provides additional protection but also educates players and spectators about sun risks. This innovation showcases how brands can address real problems and improve quality of life. Sunball inspires the community to take proactive sun protection measures, making a lasting impact on those who value sports and health.
This professional campaign titled 'SunBall' was published in Ecuador in July, 2024. It was created for the brand: Bagó, by ad agency: BBA Ecuador. This Experiential, OOH Outdoor, and Static Images media campaign is related to the Health industry and contains 2 media assets. It was submitted over 1 year ago.
Credits
Creative General Director: Bryan Recalde
General Account Director: Francisca Frisch
Art Director: Edwin Simbaña
Creative Director: Luis Barrera
Creative team: Raúl Estrella
Director of Photography (DOP) : Álex Jácome
Production: Gisselle Macías, Nicole Padilla
Editing: Alex Jácome
Creative House: BBA
Independent Producer: Fabryca
