She always did it better

or Mother’s Day, Bagóvit Facial launches a graphic campaign that pays tribute to the purest and most protective kind of love: a mother’s. The visual shows a woman gently kissing her daughter, a gesture that captures the constant and selfless care only a mom can give. With the message “Proud to care for your skin. Even though she always did it better,” Bagóvit Facial acknowledges that while its mission is to protect and nourish skin every day, there’s a kind of care no cream can replace—a mother’s touch. An emotional campaign that blends science, tenderness, and gratitude.