Eesti Haigekassa

What's Your Excuse?

Agency: Optimist Creative


Obesity in office workers is a big problem in Estonia. People don't move enough. We needed to shake society through unexpected examples. The campaign heroes were a swimmer, without hands and with only one whole leg, a 78-year-old marathon runner and a blind adventurer. All of them are more active than the average Estonian.

This professional campaign titled 'What's Your Excuse?' was published in Estonia in April, 2018. It was created for the brand: Eesti Haigekassa, by ad agency: Optimist Creative. This Print medium campaign is related to the Public Interest industry and contains 3 media assets. It was submitted over 5 years ago.


Advertising Agency: Optimist Creative, Tallinn, Estonia
Creative Director: Oliver Lomp
Project Manager: Kadri-Liis Nikopensius
Art Director: Bruno Palmik
Copywriter: Oliver Lomp
Photographer: Ken Oja
Additional credits: Matz Topkin, Rein Pärn, Jakob Rosin


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