Veeam Software

What's the FUX?


UX-designers are crucial and highly-demanded specialists. Most good UX-designers are well-paid and do not enter job market, while many people with suspicious skillsets apply to UX positions aiming to get those highly-paid jobs. Being desperate after trying to hire a good UX person for 9 months in a row, we decided to change tactics.

This professional campaign titled 'What's the FUX?' was published in Russia in July, 2018. It was created for the brand: Veeam Software, . This Experiential medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted over 4 years ago.


Creative Director: Ilya Sokolov
Art Director: Artem Moskovskiy
Copywriter: Olga Makarova
Illustrator (Designer): Alexey Atapin


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