You can't be what you can't see.
Apprenticeships still face prejudice - especially technical oriented jobs. But apprenticeships with the Austrian Railways is more than a solid start into adulthood - it is literally the next level in young people's life, in addition to solid being basic training, the ticket to high school, university and a job with a future
The apprenticeship is the boost into the future of young people, and we show that with cinematic, futuristic subjects that stylize young people into the type of superheroes that define contemporary pop-culture. In short: A NEXT LEVEL CAMPAIGN for the NEXT GENERATION
This professional campaign titled 'NEXT LEVEL APPRENTICESHIP' was published in Austria in November, 2021. It was created for the brand: ÖBB - Austrian Railways, by ad agency: papabogner. This Film medium campaign is related to the Education industry and contains 7 media assets. It was submitted almost 2 years ago.
Advertising Agency: Austrian Railways, Vienna, Austria
Concept & Creative Direction: papabogner
Music: blutjung berlin
Sounddesign: MG-Sound Studios
Workwear: meshit vienna
Photography: Elsa Okazaki
Space Launch: stratoflights