What Kind of Person

Agency: McCann


Chevrolet, along with students from Detroit’s Cody Rouge community, A World in Motion and FIRST LEGO® League, unveiled its life-size LEGO® Batmobile today at the North American International Auto Show. Measuring 17 feet long and featuring exclusive stud shooters, the LEGO® Batmobile from Chevrolet was designed to strike fear in the heart of any villain. The vehicle was inspired by Batman’s Speedwagon featured in “The LEGO® Batman Movie,” which hits U.S. theaters on Feb. 10. In this exciting new animated LEGO® adventure, Batman, DC’s iconic superhero who famously prefers to work alone, must learn to cooperate and connect with others to save Gotham City from The Joker. “To work on the LEGO Batmobile with Warner Bros. is an absolute thrill for us at Chevy,” said Paul Edwards, U.S. vice president of Chevrolet Marketing. “Many of the themes in ‘The LEGO Batman Movie,’ like imagination, family and community, align perfectly with our Chevy brand values and add to the value of the partnership.” The LEGO® Batmobile from Chevrolet will also appear in the next variation of Chevrolet’s “Real People, Not Actors” campaign. In the new spot, real LEGO® Minifigure™ figurines discuss what kind of person would drive the all-new LEGO® Batmobile. Available in 12 deep colors ranging from Midnight Black to Smokey Black, the LEGO® Batmobile is the perfect vehicle for both lone vigilantes and average citizens looking for a dramatic ride. Need to stay connected while on the go? No problem. The vehicle features Chevrolet’s latest connectivity technologies, including hands-free calling, phone integration through Apple CarPlay and Android Auto and a built-in 4G LTE Wi-Fi®† connection.

This professional campaign titled 'What Kind of Person' was published in United States in January, 2017. It was created for the brand: Chevrolet, by ad agency: McCann. This Film medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted over 7 years ago.


Advertising Agency: Commonwealth//McCann, USA
Creative Chairman: Linus Karlsson
Chief Creative Officer: Gary Pascoe
Executive Creative Directors: Bob Guisgand, Duffy Patten
Creative Directors: John Fiebke, Tim Mattimore
Associate Creative Directors: Erik Bjorklund, Andrew Bouwkamp
Executive Producers: Kelly Balagna, Paul Renusch
Senior Producer: Adam VanDyke
Account Director: Rebecca Chow
Sr. Business Manager: Julie Peterhans
Animation: Reel FX Creative Studios
Head of Production: Jim Riche
Director: Augusto Schillaci
Producer: Samantha Daniel
CG Supervisor: Patton Tunstall
Animation Supervisor: Bill Haller
Editor: Amy Grieshaber
Music: A&A
Sound Designer: Aaron Glascock

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