Newfoundland and Labrador College of Nurses
What It Takes
Description
Nursing takes compassion, courage, skill, and resilience. But while people recognize the importance of nurses, fewer understand the organization responsible for upholding their professional standards.
Created by Target for the Newfoundland and Labrador College of Nurses, What It Takes connects the qualities people admire in nurses with the College’s role in ensuring those standards are met.
The campaign combines film, digital, and out-of-home executions around the message: “It takes someone special to be a nurse. We make sure of it.” Directed by Christian Sparkes, the hero film features an entirely Newfoundland and Labrador-based cast and music from Hey Rosetta!, with shorter films narrated by Amelia Curran.
This professional campaign titled 'What It Takes' was published in Canada in October, 2026. It was created for the brand: Newfoundland and Labrador College of Nurses, by ad agency: Target Marketing and Communications. This Digital, Film, and OOH Outdoor media campaign contains 6 media assets. It was submitted about 1 hour ago.
Credits
Advertising Agency: Target Marketing & Communications Inc.
Creative Director: TJ Arch
Art Director: Ethan Andrews
Copywriter: Melissa Bassett
Agency Producer: Jenny Dempsey
Director: Christian Sparkes
Stills Photographer: Chris Crockwell
