Gift Card Calculator helps you put a price on friendship. You can’t put a price on friendship. But if you’ve decided to give someone a gift card this holiday season, that’s exactly what you’ll be doing. So how do you decide how much to give them? What if they got you something really cool this year? What if they didn’t get you anything? Are they even still your friends? This is why Toronto agency john st. created the Gift Card Calculator: a highly scientific tool to make sure you’re giving the important, and less important, people in your life a suitable amount of good tidings this holiday season. “We wanted to try and use data in a fun way to help people with their Christmas shopping” says john st. Creative Director Niall Kelly. “Using Facebook we’ve allowed ourselves to pin down each of your friends exact worth...or lack of worth.” How it works is simple. Set the max amount of money you’d like to spend on your loved ones this year. Then using Facebook connect, the Gift Card Calculator will comb your social network and tell you what your friends are worth right down to the penny. It’s never been easier to say Happy Holidays with pinpoint accuracy.
This professional campaign titled 'What is friendship worth to you?' was published in Canada in December, 2016. It was created for the brand: Gift Card Calculator, by ad agency: John St. This Digital medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted almost 7 years ago.
Advertising Agency: John St, Toronto, Canada
Executive Creative Directors: Stephen Jurisic, Angus Tucker
Creative Director: Niall Kelly
Copyriter: Jesse Wilks
Art Director: Gerardo Agbuya
Designer: Petra Cuschieri
Developers: Joshua Richards, Alex Theroux
Producer: Erin Feldman