Corruption is CREATIVE… so good at inventing the unthinkable
Corruption is HOLY… the perfect role model of moral purity
Corruption is the root of all GREAT things. It’s the best thing since sliced bread.
Corruption is RESPONSIBLE… usually the pillars of society
Corruption is NORMAL… it ignores the obvious
Corruption is BEAUTIFUL… always a sight for sore eyes
It’s the best thing since sliced bread. Why else do you think sliced bread was invented? Because greedy folks couldn’t decide on how to share.
Description
What is Corruption?” by BeachTV is a bold, satirical campaign that exposes the deep-rooted, everyday nature of corruption in Nigeria. Instead of condemning it outright, the campaign ironically celebrates corruption—portraying it as beautiful, holy, responsible, and even creative—to shock audiences into self-reflection. Using provocative visuals and dark humor, it highlights how society normalizes abuse of power in religion, politics, education, and business. The campaign also includes a serious tribute: a memorial garden for the EndSARS victims of the Lekki Toll Gate massacre, honoring those who died resisting corruption. It’s a powerful blend of art, irony, and activism—driving social impact by forcing the nation to confront the corruption it lives with daily.
This professional campaign titled 'What is Corruption' was published in Nigeria in August, 2025. It was created for the brand: BeachTv Media, by ad agency: BeachTv Media. This Content, Design, and Digital media campaign is related to the Agency Self-Promo industry and contains 7 media assets. It was submitted 4 months ago by CEO/CCO: Adams Afolabi Akande of BeachTv Media.
Credits
Advertising Agency: Beach Tv Media
CEO/Chief Creative Officer: Adams Afolabi
Creative Director: Seun Adenuga
Strategist: Adamu Elizabeth, Israel Oyeniran, Blessing Ogwaro
Content manager: Jessica Ezeani
Copywriter: Chukwudi Phina, Jolomi Atsetse
Art Director: Dapo Sodeinde
