To get drivers to consider buying an Audi, the iconic logomark is used to show that the A6 is not only desirable, but attainable. By reimagining the rings as a Venn diagram, the car buyer needs only look in one place for their next purchase.
This professional campaign titled 'What I Want' was published in Ireland in May, 2019. It was created for the brand: Audi, by ad agency: Chemistry. This Print medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted over 4 years ago.
Advertising Agency: Chemistry, Dublin, Ireland
Creative Director: Robert Boyle
Art Director: Hugh O'Connor
Copywriter: Kieran Murray
Additional credits: Julie Collins, Gemma Stack, Mary McMahon