What do people think about Surfshark Dausos?
Description
Marketing the invisible: How Surfshark explained its new VPN technology with a slide in San Francisco.
VPNs can be invisible, but Surfshark has made the impact tangible with the launch of Dausos, the first consumer-centric VPN protocol. The company brought its patent-pending tunnel technology, designed to deliver faster speeds up to 30% and enhanced online privacy, onto the streets of San Francisco by mimicking our beloved playground slide, so people can see the difference, not just read about it.
Dausos was developed with a unique approach. Unlike other industry players, Surfshark began this journey by understanding and prioritizing user needs, security requirements, and performance expectations. As a result, the company designed and built a proprietary protocol from the ground up, proving that there is still significant room for improvement and disruption, even in a well-established product category.
“The release of Dausos marks a strategic shift for the company,” said Surfshark CEO Dovydas Godelis, calling it a necessary evolution. “This isn’t just another feature — it’s a complete architectural overhaul of consumer-centric VPN technology that positions us ahead of global competitors. Our dedication and eagerness to innovate allowed us to build a solution that delivers next-gen security and is ready to revolutionize the VPN landscape.”
Brought it closer to the public
To explain this even further, Surfshark unveiled its innovative technology on the streets of San Francisco, transforming a product launch into a memorable, engaging experience. The patent-pending technology was presented in an interactive setup with tunnels, designed to mimic the familiar, beloved kindergarten slides found in parks or restaurant backyards.
This playful approach successfully made the basically invisible subject instantly more accessible and enjoyable. The public responded positively, valuing the technology of a ‘dedicated tunnel’ which they view as an open and clean road or non crowded space, that is essential for achieving the better speeds and privacy when using a VPN.
The company says that, just as the slides offered a fun, separate path for each person, the Surfshark Dausos VPN protocol gives each of you a dedicated tunnel, ensuring maximum privacy, security, and speed for your online activities.
Responding to serious threats
On top of boosting speeds by up to 30%, Surfshark has taken extra steps to respond to threats posed by the future of quantum computers, putting at risk not only companies but also, and most importantly, their customers' digital security. In simple terms, Surfshark tackled the danger of today's compromised and stored data being decrypted when publicly available quantum computers launch. The company states that developing this protocol and bringing it directly to consumers will create a key competitive advantage going forward.
“This continuous advancement and investment in user security today will become our key competitive advantage tomorrow. Our customers are not simply purchasing a service, they are investing in peace of mind and placing their trust in a company that is responsible for their digital safety,” said Godelis.
This professional campaign titled 'What do people think about Surfshark Dausos?' was published in The Netherlands and United States in May, 2026. It was created for the brand: Surfshark, . This Integrated medium campaign is related to the Electronic Devices and Electronics, Technology industries and contains 1 media asset. It was submitted 1 minute ago.
