Description
A new campaign for St. Bonaventure’s College, an independent K-12 school in St. John’s, boldly positions academics as secondary when it comes to education.
The campaign, “What did you learn today?” promises parents a better answer that age-old question.
Working with Target, Canada’s longest-standing independent agency, for creative and strategy, the school takes the bold stance that education comes second.
“Mark Twain once said, ‘Don’t let schooling get in the way of a good education.’ That quote resonated with me during our strategy sessions,” says TJ Arch, creative director at Target. “We wanted to capture the essence of their approach to education, which emphasizes the depth and breadth of knowledge students acquire throughout their experience at the school.”
St Bon’s teaches in the Jesuit tradition, meaning the curriculum is based on compassion, curiosity, and critical thinking. The result are students who are engaged in global citizenship, community, and the arts.
This professional campaign titled 'What did you learn today?' was published in Canada in May, 2023. It was created for the brand: St. Bonaventure's College, by ad agency: Target Marketing and Communications. This Film medium campaign is related to the Education industry and contains 3 media assets. It was submitted 11 months ago.
